SEO Course Outline

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Search Engine Optimization (SEO) Course Outlines

Week 1: About Domain Hosting Connectivity & Search Engine 

  • Understanding about Domain Hosting & Search Engine 
  • What is a Search Engine?
  • What is SERP?
  • What are Search Engine terms and conditions?
  • How does a search engine rank your website?

Week 2: About SEO

  • What is SEO?
  • Types of SEO?
  • What is onpage SEO?
  • What is offpage SEO?
  • What is Technical SEO?
  • Advantage of SEO?
    What is White hat
  • SEO Techniques
  • What is Black hat SEO Techniques?

Week 3: Keyword Research

  • What is Keyword Research?
  • Steps: how to find the best Keywords?
  • What are primary keywords?
  • What are secondary keywords?
  • What is the keyword Vol?
  • What is keyword difficulty?
  • What is keyword targeting?
  • What is URL Mapping?

Week 4: Onpage SEO

  • Meta title, tags?
  • Meta Description?
  • URL Structure?
  • Page Title?
  • Image optimization?
  • Internal Linking
  • Heading optimization?
  • Footer Navigation

Week 5: Offpage SEO

  • Google My Business (GMB Post)?
  • Social Bookmarking?
    Directories linking
  • Q/A on different Websites like Quora, Instagram, Linkedin, Facebook, Pinterest, Youtube etc?
  • Forums Linking
  • Document sharing, PDF sharing etc
  • Social Profiling?
  • Web 2.0?
  • Guest post?
  • Article sharing?

Week 6: Technical SEO

  • Sitemap.xml file setup & Submission
  • robotos.txt file setup & Submission?
  • Setup Data Structure
  • 404 Broken Links?
  • 301 Redirection?
  • No Index No follow tag?

Week 7: Google Analytics tools

  • What are Google Analytics tools and why do they use them?
  • How to Setup Google Analytic tool?
  • How to check organic traffic?
  • Checking Google queries, keyword positions, landing page etc?
  • Adding users or removing them in Google Analytics tools?

Week 8: Google Search Console

  • What is Google Search Console?
  • How to setup Google Search Console?
  • How to submit website pages for crawling?
  • How to review visitor search queries?
  • How to see clicks & impressions?
  • Checking Mobile usability issues?
  • How to add & remove users?
  • Checking malware issue?

Week 9 : Reporting

  • Create Weekly Keyword Ranking Report
  • Create weekly Traffic Report

Week 10: Q/A & Live Viva and get Certificate