SEO Course Outline
Learn SEO from Experts and land a Job or own business!
Search Engine Optimization (SEO) Course Outlines
Week 1: About Domain Hosting Connectivity & Search Engine
- Understanding about Domain Hosting & Search Engine
- What is a Search Engine?
- What is SERP?
- What are Search Engine terms and conditions?
- How does a search engine rank your website?
Week 2: About SEO
- What is SEO?
- Types of SEO?
- What is onpage SEO?
- What is offpage SEO?
- What is Technical SEO?
- Advantage of SEO?
What is White hat - SEO Techniques
- What is Black hat SEO Techniques?
Week 3: Keyword Research
- What is Keyword Research?
- Steps: how to find the best Keywords?
- What are primary keywords?
- What are secondary keywords?
- What is the keyword Vol?
- What is keyword difficulty?
- What is keyword targeting?
- What is URL Mapping?
Week 4: Onpage SEO
- Meta title, tags?
- Meta Description?
- URL Structure?
- Page Title?
- Image optimization?
- Internal Linking
- Heading optimization?
- Footer Navigation
Week 5: Offpage SEO
- Google My Business (GMB Post)?
- Social Bookmarking?
Directories linking - Q/A on different Websites like Quora, Instagram, Linkedin, Facebook, Pinterest, Youtube etc?
- Forums Linking
- Document sharing, PDF sharing etc
- Social Profiling?
- Web 2.0?
- Guest post?
- Article sharing?
Week 6: Technical SEO
- Sitemap.xml file setup & Submission
- robotos.txt file setup & Submission?
- Setup Data Structure
- 404 Broken Links?
- 301 Redirection?
- No Index No follow tag?
Week 7: Google Analytics tools
- What are Google Analytics tools and why do they use them?
- How to Setup Google Analytic tool?
- How to check organic traffic?
- Checking Google queries, keyword positions, landing page etc?
- Adding users or removing them in Google Analytics tools?
Week 8: Google Search Console
- What is Google Search Console?
- How to setup Google Search Console?
- How to submit website pages for crawling?
- How to review visitor search queries?
- How to see clicks & impressions?
- Checking Mobile usability issues?
- How to add & remove users?
- Checking malware issue?
Week 9 : Reporting
- Create Weekly Keyword Ranking Report
- Create weekly Traffic Report
Week 10: Q/A & Live Viva and get Certificate

